Your ads. Your rules. No agency needed.
Monarch gives small businesses and solo operators the tools, AI guidance, and confidence to run powerful Google Ads campaigns — without the agency price tag.
Up and running in four simple steps
You know your business better than any agency ever could. We just give you the tools to prove it.
Tell us about your business
Your industry, your goals, your budget. Takes under 3 minutes and Monarch learns your brand from day one.
We build your campaign
Monarch's AI generates your Google Ads structure, keywords, and copy — tailored to your business, not a template.
Review, approve, launch
You stay in control. Review everything before it goes live. One click and your campaign takes flight.
Optimise & grow
Monarch monitors performance around the clock, flagging wins and fixing issues before they cost you money.
Everything you need, nothing you don't
Built specifically for business owners who want results — not a certification in Google Ads.
AI-Powered Campaign Builder
Describe your business, set your budget, and Monarch builds a full campaign structure complete with keywords, ad copy, and targeting — in seconds.
Plain-English Reporting
No more deciphering dashboards. Monarch translates your campaign data into clear, actionable insights you can actually use.
Smart Alerts & Nudges
Monarch watches your campaigns while you run your business. Get notified when something needs your attention — and told exactly what to do.
Budget Optimisation
Monarch ensures every rand of your ad spend works harder. Automatic bid adjustments, negative keywords, and waste reduction built in.
AI Ad Copywriting
Compelling, Google-compliant ad copy generated for your brand voice. Edit, regenerate, or approve in one click.
Guided Onboarding Journey
From your very first login, personalised email journeys and in-app guidance ensure you never feel lost or alone in the process.
Simple, transparent, no surprises
Start free. Scale when you're ready. No lock-in contracts, ever.
Fly Solo
You're in the driver's seat. Full DIY access with AI guidance every step of the way.
- 1 active Google Ads campaign
- AI campaign builder
- Plain-English reporting
- Smart alerts & nudges
- Guided email onboarding
- Up to R5,000 monthly ad spend
Guided
AI that actively co-pilots your campaigns, with deeper optimisation and expanded capacity.
- Up to 3 active campaigns
- Everything in Solo
- Advanced AI optimisation
- A/B ad copy testing
- Competitor keyword insights
- Up to R20,000 monthly ad spend
- Priority email support
Managed
A paid media professional sets up and oversees your campaigns. You focus on your business.
- Unlimited campaigns
- Everything in Guided
- Professional campaign setup
- Monthly strategy call
- Dedicated account manager
- Custom ad spend limits
- Landing page recommendations
Real businesses, real results
"I always thought Google Ads were for the big guys. Monarch proved me completely wrong. I had my first campaign live within an afternoon and saw leads within the week."
"The AI keeps me on track without making me feel stupid. It's like having a marketing person on the team — except I can actually afford this."
"We're a two-person operation. Monarch made us feel like we had a full marketing department behind us. The Guided plan is worth every cent."
Questions we actually get asked
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Not at all. Monarch was built specifically for business owners, not marketers. Our AI guides you through every decision in plain language, and our onboarding journey ensures you always know what to do next. If you know your business, Monarch handles the rest.
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On the Guided plan, Monarch's AI actively co-pilots your campaigns — making optimisations, flagging opportunities, and keeping things running smoothly. On the Managed plan, a real paid media professional sets up and oversees your campaigns personally, combining human expertise with Monarch's technology.
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No — your ad spend goes directly to Google. The Monarch subscription covers the platform, AI tools, and support. This means 100% of your ad budget reaches your potential customers, with no markup or hidden fees.
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Yes, always. There are no lock-in contracts on any Monarch plan. Cancel anytime from your dashboard and your subscription will remain active until the end of your billing period.
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We've got you. Monarch exists to fill the gap between going it alone and hiring an agency — but when your business grows to the point where you're ready for the full service, our partner agency is there to take the baton. There's a path forward, always.
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Monarch currently supports Google Ads — including Search, Display, and Performance Max campaigns. Meta Ads and additional platforms are on the roadmap and coming soon.